Please, kill the amiga ball

James wrote:
So far on the poll, people seem to prefer the plain old AMIGA that was engraved on our beloved A500.

As do I, but it's far less easy to defend on a trademark level.

Wayne

[vic20owner]

Matt_H wrote:
On the contrary, Commodore wanted nothing to do with the Boing Ball. The Checkmark and the color swatches were their marketing icons. It was the post-Escom Amiga Technologies / Amiga International that used the Boing Ball, a pattern that has persisted through to today.

Which is why I can't take Amiga,Inc's website seriously.    It looks like a 1999 startup company.

[weirdami]

Come on guys, this is the lamest logo ever.

Oh yeah, well... you're ugly. :-P

[jkirk]

i would like to see a hybrid design

something along these lines

[amigadave]

jkirk wrote:
i would like to see a hybrid design

something along these lines

Not bad, but I think it would look better if the Boing Ball were reduced and used to dot the letter "i" instead of covering part of the letter "g".

[orange]

checkmark all the way.. IMHO

[vic20owner]

Seven Logo Design Mistakes and How to Avoid Them

Summary

If you can successfully avoid these common logo blunders and you are well on your way to a great logo:

1) The Clipart Logo
Most clipart images are widely distributed. Anyone who is familiar with the software providing the clipart will very likely recognize your ‘borrowed’ logo. This is a poor way to build credibility for your business.

2) The Special Effects Logo
Strip away all of the special effects to get at the heart of your design. Special filters such as glows, drop shadows, and bevels are great for creating graphics and manipulating photos, but they can be very distracting when applied to a logo. A great logo should be able to stand its ground in black and white, without any effects.

4) The Banner Logo
A logo is not a web banner advertisement. You are doing yourself more harm than good by forcing your logo into a banner shape, especially if the content is crammed to fit the entire rectangle. Our eyes are trained to avoid these shapes, not read them.

5) The Integrated Logo
Professional logo designers occasionally integrate graphic elements directly into the text to create one unified logo. This process is risky. Executed poorly, your logo can easily look ‘tacky’. (i.e. using the letter ‘O’ in the company name to create a globe, eye, magnifying glass, etc.)

6) The Text-Only Logo
A text-only logo severely restricts the ability to express your company’s uniqueness and memorability. Larger, more established businesses can pull off text-only logos with exorbitant marketing budgets. If you just can’t resist a text-only logo, consider a strong, unique typeface – preferably custom made.

7) The Monogram
Monograms (company initials) are very difficult to use effectively. It will take a long time to build credibility with a monogram logo. Similarly, logos consisting of several overlapping letters generally do not work well. They may be fun to construct, but the end result says very little about your company.

The Complex Logo
Detailed illustrations, photos, and complex layouts make poor logos. Each additional detail is an extra detail that your (potential) customer has to remember. A simple, unique logo with solid shades and minimal lines will have greater impact and memorability.

[Doppie1200]

I'm with the checkmark. No boing balls on my amiga!

[hardlink]

vic20owner wrote:
One thing about the Amiga I wish WOULD die is that stupid checkered ball.  Come on guys, this is the lamest logo ever.  

Obviously you were never at any of the most recent big fun Amiga shows in the U.S., back when there were big fun ones here. You can Boing a lot more than balls - shoes and BlimpCams come to mind

The checkmark never really went away, and around the time of those shows there were some official drive bay cover plates made with the A500 style Amiga logo.

[McVenco]

I'd go for either the checkmark or the classic C= Amiga letters. I somewhat liked the Amiga logo with the red square on the letter i as well, but the boingball? Yuck!

[cpfuture]

McVenco wrote:
I'd go for either the checkmark or the classic C= Amiga letters. I somewhat liked the Amiga logo with the red square on the letter i as well, but the boingball? Yuck!

Second that!

[guru-666]

bong balls retarded. The classic C= and AMIGA was the best... I also like the check mark that was on the 1000.  who the heck decided to use the boing ball anyway?

[odin]

bong balls retarded

?

But indeed, death to the Boing-ball.

[meega]

The best use for the boing ball was BoingThrows (imo).

[Ancalimon]

Wayne wrote:

FaLLeNOnE wrote:
a ball represents a gay in Turkish languages.  :crazy:

How gay....  

Wayne

Well. What I think is when choosing a logo for a brand they have to extra careful to make the logo not collide with a concept or anything that may be a specific thing in a culture.

For example they would not be able to sell a meat product with a logo of a pig here. Or maybe the boingball may seem a little bit gay to some people in Turkey. Or maybe the cow of the gateway could offend someone in India You have to be very careful when you want to sell your product globaly.

[Speelgoedmannetje]

Definately AMIGA
rrrrrrr Just that sweet memory when the cool guys had such a machine, a machine with back then to me mysterious and unlimited possibilities game-wise...
Checker flag is O.K. but small, not as outstanding as the AMIGA logo. And a combination isn't a good idea either, too much is too much of nothing.

Oh and yes, I kinda agree with the thread starter, the boing ball is boring as hell.

(yet I wouldn't mind having an Amiga 1000 with that logo)