Dude, I asked the simple questions, your answers were as hollow and hopeless as any would-be saviour who has stepped up, tripped and crashed to the floor in the past 11 years.
No plan = commercial death.
I know precisely what is required to make a go of this - having been heavily involved in taking a CE brand from market share of less than 1% to #1 and 17% market share. Even made a profit - and we had serious backing, a brand that had only been dead in the water for a few years (not a decade), and hundreds of millions in R&D behind us.
Oh - ATL advertising budget of $6M and a trade co-op budget of $2M didn't hurt.
Whatta you got?
And seriously, announcing a proposed buyout of a private company before even entering serious negotiations? What's that about?