and "Commodore" profiting (maybe) from all their hard work?
I can't speak for the rest, but why should we care all that much? The license of AROS explicitly allows commercial use, and others (ClusterUK, phoenixconsole) already sell hardware intended for AROS.
If it brings new users, cool. If it doesn't, everything is as before. If they decide to spend money on AROS development, great. If not, well, everything is as before.
There's really no ways for it to negatively affect AROS, and it doesn't seem all that likely that it'll make a major positive impact.
In this case, "Only AROS makes it possible," because Amiga Inc. could not do anything like this new venture without it.
I don't know what you're getting at here, as none of what they're doing is dependent on AROS. I very much doubt that we'll see many people buying their boxes to buy AROS compared to Windows or Linux.