AmiWest 2003 advertising push gets underway

[Paul_Gadd]

You're too optimistic

Yeah but i can see how Amiga shows are failures and will continue to be failures when they are only aimed at certain people (the 1990s have long gone).

Those guys should stop messing about and get their Amiga and Pegasos hardware in places where average Joe goes to,

How many normal everyday people do you know what would go to an Amiga show? not many (maybe even none) but if however the hardware comes to them it may make them take a look and even buy the hardware.

Bringing hardware to the normal people is the way to go.

[Rudei]

I think Paul has a very valid point there - Joe Public wouldn`t dream of attending an Amiga-only show - they would have no need.

By attending a multi-format show, (remember Amiga at the FES shows?) your putting your products "in-the-mix," not necessarily head to head, but as an alternate product offering showing visitors and users that there ARE alternatives - remember, most computer users these days probably think the only type of alternative "computer" out there is a Mac - alright, they can run linux but they can do that on their existing hardware!

Bring the product to them, not them to the product.

@BBRV

the cost implications for this are less for you too, since you need only put up a stand rather than hire an entire venue!

Its worth considering as an overall marketing strategy, maybe in combination with Amiga/Pegasos specific shows.

My personal inclination is that for the aformentioned shows, Amiga Inc and Genesi should find some of common ground and pool resources together for Amiga/Pegasos specific shows where users of both systems can share ideas, constructive debate etc etc

Hang on a minute, I must`ve lost the plot :-)

Ignore the last bit, I`d like that to happen but I don`t think its going to - heres to optimism!

[Paul_Gadd]

@Rudei

Exactly,

While i have nothing against Amiga shows (been to loads in the past) i think they should ditch the minority approach and spread their wings.

Amiga / Pegasos needs to be exposed  to crowds what have no interest or do not even know they exist.

"So the world may know" know what? (exactly).

[DaveP]

Then you cannot do that at a show organised specifically for the purpose of showing off Pegasos kit or Amiga kit. This would have to happen at a more unversal appeal event.

Publicity cannot be beaten on one drum, if the products aren't there to sell in the volumes required and the reviews aren't out there and are positive enough to justify it you might as well stay under the radar and get people in on word of mouth else you will fall on your arse.

Where did YOU first hear about a new computer? At a trade show? At a show organised for that computer? As a feature in a magazine? On TV? On "Digitiser"? Word of mouth?

Be realistic. The only people attending will be a self selecting group of people - those that are interested in the product in the first place.

Not saying don't do it, just be realistic with your expectations.