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Author Topic: Rich Skrenta (behind the Amiga Unix OS) talks about Google strategy  (Read 1555 times)

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Offline poktisTopic starter

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Offline Piru

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Re: Rich Skrenta (behind the Amiga Unix OS) talks about Google strategy
« Reply #1 on: January 03, 2007, 12:34:58 PM »
Heh, someone had a major brainfart.

...or alternatively this guy did some work on the AT&T Unix System V port that was used in A3000UX.

[EDIT]
Oh, yes, Google to the rescue
[/EDIT]

Brainfart was all mine. :-)
 

Offline poktisTopic starter

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Re: Rich Skrenta (behind the Amiga Unix OS) talks about Google strategy
« Reply #2 on: January 03, 2007, 12:50:35 PM »
From http://www.searchengineblog.com/rich-skrenta-interview.htm :

"My background is in engineering. I started my career working on Unix operating system internals, first at Commodore-Amiga (they actually had a version of Unix which could run on the Amiga), and then at Unix System Labs. In 1995 I went to work for Sun Microsystems on network security and encryption products."

 

Offline Floid

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Re: Rich Skrenta (behind the Amiga Unix OS) talks about Google strategy
« Reply #3 on: January 03, 2007, 02:08:20 PM »
Hmm.  Trust an ex-Commodore guy to know when to "give up" -- after banging your head against monopolies at CBM and Netscape it must be nice to declare victory by a company you don't completely hate. ;)

So, uh, since i can't help it, let me pick at some points from the actual article:

Quote
To reconstitute Google's full value on the destination pages, you'd have to have a network which participated in a majority of the destination landings.

It's amazing how the same provider networks that mitch and boan about carring Google/YouTube traffic (see: whiny 'net neutrality' debates) have, for the most part, dropped the ball on providing their own.  Ten years ago, a few megs of ISP webspace per user was enough to keep the content market somewhat balanced; these days, the providers have mostly failed to scale that, leaving it to content-aggregators like  [insert blog host here], YouTube and MySpace.

Of course, those properties being bought up by Google seems to be what inspired the whole tube-protection-manouever in the first place...

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Even if a competitor such as Yahoo, MSN or Ask were to fully close the gap at this point, they would still have to overcome the final brand  perception  gap.  [...]  A few years ago an AOL researcher replicated this study in a shopping mall in Virginia with AOL Search results vs. Google.

Solution:  Start with some stupid new brand name that lacks any negative baggage.  Or buy up one that's been sleeping for so long that a few people vaguely remember the last time it was actually useful.  (AltaVista, Deja, Excite, Hotbot, Pabst Blue Ribbon...)

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Surprise...the winner of the PC market didn't actually sell PCs! How could IBM have known...

Did IBM know they were launching an easily copied design with no especially proprietary parts?

Really, while I can't complain about the market being opened (except for the part where all revenue flows to MS), IBM could've shipped just about anything with their name on it and made waves.  If what they'd shipped had been anything other than a riff on fairly standardized and widely 'cloned' CP/M machines it would've given them a maintainable lead -- possibly enough of one that entirely different architectures, instead of 'clones,' would've gotten footholds playing "import car" to IBM's "GM."  (...and Microchannel would've been applauded instead of canned, perhaps. ;))
 

Offline alewis

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Re: Rich Skrenta (behind the Amiga Unix OS) talks about Google strategy
« Reply #4 on: January 13, 2007, 04:32:22 AM »
Quote
It's amazing how the same provider networks that mitch and boan about carring Google/YouTube traffic (see: whiny 'net neutrality' debates) have, for the most part, dropped the ball on providing their own.  Ten years ago, a few megs of ISP webspace per user was enough to keep the content market somewhat balanced; these days, the providers have mostly failed to scale that, leaving it to content-aggregators like  [insert blog host here], YouTube and MySpace


Agreed, but for different reasons. The ISPs/carriers were focussed on providing network connectivity/internet access, not a network based "service" (or application, if you like). A search engine and its resultant traffic was, frankly, considered little more than a sort of super-dns server for information queries. A glorified archie or gopher. No one could have foreseen the impact it would have. My personal opinion is that the "whining" now is akin to that of sore losers who didn't enter the race, because like everyone else they didn't realise there was a race.

Oh, and add in the fact that many carriers/ISPs are little more than resellers, and dont actually have a physical network anyway...

As for user space, well, most ISPs are desperate to restrict bandwidth and cap traffic in order to minimise traffic. And in the advent of higher bandwidth network services being deployed, too*. You expect them to actually increase the storage available to an individual user??? That costs *real* money.

*Typical example. Take a 2mb uncapped line, one could pull down several hundred gb data a month. On an 8mb line, that figure leaps to a couple of terrabytes. But when one is capped at 50gb/month, extra costing £1.50/gb.... do you see a somewhat DOH! situation...

Quote
Solution:  Start with some stupid new brand name that lacks any negative baggage.  Or buy up one that's been sleeping for so long that a few people vaguely remember the last time it was actually useful.  (AltaVista, Deja, Excite, Hotbot, Pabst Blue Ribbon...)


Brand perception is darned difficult to overcome, which is the biggest challenge facing any newcomer to the market, negative baggage or not. If I launch lewsearch tomorrow, even with a phenomenal search engine, it would be an uphill struggle to dethrone Google. And thats just to entice search users. To 'acquire' some of their business customers would be even harder.

In the blog entries there are some allusions to a "new google" with superior technology/application/relevancy/focus. But they face the same obstacle - overcomming perception, inertia, and Mr-average: in the same way we *know* ADOS and Linux are superior to XP, the average user doesn't. They do "know" (are comfortable with) Win9x/2000/XP/Outlook/ie/Office though

Quote
Really, while I can't complain about the market being opened (except for the part where all revenue flows to MS), IBM could've shipped just about anything with their name on it and made waves.


I think you might have missed his point. He wasn't alluding to the hardware side of it, nor what happened to IBM (the winners in the PC *hardware* market are Dell and Intel). Rather, I think the author meant the *overall* winner of the PC market is MS; regardless you buy hardware from Dell, IBM, Asus etc, you end up with MS.