Indeed. But maybe if the performance was their biggest concern they would have chosen AmigaOne instead, no?
Well, I expect they would have bought something beefier but there is a big price difference (assuming you mean the AmigaOne X1000, second hand A1XE or Peg2 machines are a bit scarce it seems). Not having altivec is a bit of a pain for Sam machines.
Hans' compositing demo (the boing ball redux one) had some actual pixel shader effects going on that I believe he had to manually implement. However, if this programmability can be exposed to developers through the RadeonHD.resource in future drivers, the potential exists for player implementing decode on GPU, even if it ends up having to be painfully implemented in whatever AMD's equivalent of nVidia's PTX assembler is. In that case, the performance of the CPU would become pretty much irrelevant.