Hmmmm...I would not throw them rocks right away for this announcement.
There is a large market ahead for a computer that would meet only a few basic criterias for a 500$ cost that no X86 boxes have achieved (nor Windows or Linux).
I know alot of people that are fed up of bringing their PCs to repair centers 3-4 times a year because windows became totally bloated with registry entries or bad software/spyware/malware/viruses/etc...
The same people are also unable to understand Linux or simply hate it even in simple releases such as Ubuntu. They just don't feel the interface is intuitive.
What they would love is a computer (whatever the brand) that makes them go on internet, listen to music, watch movies, play games and that is ready to use "right-out-of-the-box". And that won't have a new bug every week.
The A500 used to be this machine years ago and I am sure there is room on the market for another Amiga that follows these principle.
After many years passed fixing everyone's PC the phrase I heard the most is: "My f****ing computer is bugged again, why can't they make those machine s better?"
So I wish the best to Amiga Inc in this project (as long as its not vapour again.....) :-D