P.A. Semiconductor PWRficient Low Power Dual Cores

[asian1]

P.A. Semiconductor had announced new PWRficient System On Chip / CPU, based on PowerPC with dual cores at 13 watts with better performance than IBM PowerPC 970.

Is this real or another hoax/scam?
Will the company will become another failed Transmeta?

From E-Week:
The company will begin offering a new family of low-power, multicore, PowerPC architecture processors in 2006.
The Santa Clara, Calif., company, which will present information on its chips for the first time publicly at this week's Fall Processor Forum, went to great pains to limit the power consumption of its chips, while integrating a broad range of functions.
With its design, it believes it can compete with larger rivals IBM and Freescale Semiconductor Inc., carving a swath down the middle of the multibillion-dollar market for PowerPC chips.

[minator]

P.A. Semiconductor had announced new PWRficient System On Chip / CPU, based on PowerPC with dual cores at 13 watts with better performance than IBM PowerPC 970.

It's not clear how well it'll perform, the 970 should easily outgun it on Floating point.
It's not really a competitor to the 970 though as it's an SoC (System on chip).

It's much more of a competitor to the Freescale 8641 series except this has a higher clock and is fully 64 bit.

Is this real or another hoax/scam?

It's very real, they've got some industry "giants" working for them.

[asian1]

In 1996-1997, there was a PowerPC X704 (533 MHz) from Exponential.

Exponential got license from both IBM and Motorola.

The company failed after Apple refused to use X704 on its machines.

Will P.A. Semiconductor follow the same path?

Exponential Bankruptcy