I remember once spending over £100 on a 32MB simm, and ppc accelerators cost £700+ when they first appeared. While in relation to the average motherboard they are expensive (although average motherboards are dirt cheap, really) I think the price of the AmigaONE is both acceptable and understandable. Being an amiga (and please, no comments about it being a rebadged Teron board, that isn't accurate at all), I would happily pay the price and more.