I dont see what eyetech have to do with it... I doubt very much they have a say in what their customers (read distribution channels) charge end customers for the motherboards...
You might say "they sell them, they have the clout to make a change".... while they might I doubt they will... the more they can ship to different distributers the better for them so they arent going to complain to their distributers I dont think.
If you are really upset over stellars pricing you should contact them and not eyetech.