Did Skull Candy approach A.Org and ask them to post advertisements?
Not Skull Candy itself, there are brokers who handle that kind of stuff.
Both Aminet and amiga-news.de have been offered the same kind of deal ("put a link somewhere on your site, don't make it look like an advertisement"). I think in Aminet's case the offer was 150 USD per year or something like that - not sure about the exact amount.
We just happen to like Skullcandy, feel free to ignore the news item.
Who's "we" again?