"...converted to x86 for 200000 quid!"
Maybe the idea is to get some return of invest through a rather expensive "special system" than from an x86 operating system sold without hardware. Even if you sell standard pc hardware with it - I don't see, how to achieve 200.000 bucks with this. Do you really think hundreds and thousands users will appear an pay for another x86 operating system?
I still don't get it - why not use AROS? It's (of course) free - you can't make real money in the x86 world - ask ClusterUK how much money he earns through his AROS systems and then ask him, if he were able to earn any money if he had actually to PAY the AROS developers....