seemed like a huge marketing ploy to get people to buy shares... ??
If you re-read it, they're looking to reward people in the community for their hard work, not asking for hand-outs.
As for profitability, with the amount of money they've put into the business, and with the little return, you hardly think they're rolling in the money just yet? It will take them several years to recoup all their startup costs. That is expected in a business today.
Damien
