The boingball might not be that good for a very wide market, as it doesn't really symbolise anything to them. But Amiga (at least the A1 and the OS) are currently aimed at the Amiga community, and then to Amigans who left. To them, it means:
*Continuity with the "Classic" Amiga
*Multimedia power (the boing demo)
Perhaps in a few years if Amiga are somehow in a position with more market share than Apple then they would consider rebranding - but they should definitely keep it untill then :-D
And BTW just saying that the logo is "gay" without any reasoning is hardly the best way to start a serious discussion :roll:
