Why would anyone want it to fail? Unless they have some irrational hatred of OS4?
The X1000 wont set the world on fire but I think AEON fully understand this. I think the Amiga scene is much bigger that the posters on AW.net so expect it'll at least break even and maybe make some profit. It's really at the limit people can afford and many can't afford it, but I also think AEON fully understand this.
If the hardware and drivers have been done properly it should be a really nice machine. The PA-Semi CPU is certainly promising and it has a memory system potentially fast as a top end MacBook Pro.