P.A. Semiconductor had announced new PWRficient System On Chip / CPU, based on PowerPC with dual cores at 13 watts with better performance than IBM PowerPC 970.
It's not clear how well it'll perform, the 970 should easily outgun it on Floating point.
It's not really a competitor to the 970 though as it's an SoC (System on chip).
It's much more of a competitor to the Freescale 8641 series except this has a higher clock and is fully 64 bit.
Is this real or another hoax/scam?
It's very real, they've got some industry "giants" working for them.