This is to force Apple to give up its control of the PowerPC.
Apple don't have control of he PowerPC, they appear to have special access to the fastest chips yes, but thats only for a limited time - anyone can buy G5s.
Even if Amiga or Genesi had access to the fastest chips they couldn't afford them in the quantities they buy so it's completely irrelevant.
The vast majority of PPCs are sold into the embedded market, Apple gets at most a few percent of the PPC chips made.