@reticuli
You assume that one has something to do with the other. If the Atari name would have been used, it would have been licensed from it's current owner, Infogrammes, and thereby had nothing to do with Nolan.
So what's Nolan doing here? He and Bill have known each other for quite awhile, friends so I've been lead to believe since the VISCorp days. (Yes, Nolan worked for VISCorp as well) Nolan's current enterprise would benefit from the products Genesi are delivering. So announcing such a partnership only makes sence, and adds to the press and stature of Genesi, which assists them in selling more motherboards to people outside of the classic Amiga community. In short, it grows our community, and that is the best thing that I've seen in years.