Ok, I just answered my own question. They turned-off the energy saving mechanisms inherent in the Mai chip. How did I find this out?
I just downloaded the CVS to U-Boot then read the mailing lists and compared notes to what I knew about the Articia.
*edit due to having stuck foot in mouth*
Overall, looks like a decent project, now just need to see the Frieden Bros. re-submission into the CVS tree. But the code they have there already is damned impressive.
Note,
here is the projects homepage
pst, I made sure the link worked first.
I still find OF a better overall solution, but to each their own.