@CodeSmith
Which is part of my point. Now note, you can't make something to compete with even a first-generation Radeon in an FPGA, however there are other, faster, chip processes availible, and new fabbing systems have been created which reduce the cost of manufacture. Even in low-batches, a Radeon 9800 competing chip (going by gate-count here only) would run only $400 to produce. That's not too terribly much more than a Radeon 9800 card itself, and we're talking in batches of tens, not thousands. And that's going soly by gate-count. The possibilities are endless today, as custom and semi-custom chips can be produced for far lower cost than what was possible even 5 years ago.