Exactly. And whether that software runs on purpose-built hardware or under emulation, is irrelevant. Sales will be unaffected.
The problem is that you won't be able to buy AmigaOs4 or Morphos without the Hardware, so there's no legal way of running these in emulation.
In my opinion, there's no reason for a ppc amiga emulation. If somebody wants to run classic amiga programs he can do this with uae and its 1000 times faster than this ppc emu. And you don't need a ppc amiga emu to play quake1+2 or wipeout on a x86 box.