I don't understand these guys. They started out with a product with a name coincidentally similar to an Amiga operating system, but no actual connection. So instead of going on their merry way, now they're capitalizing on the confusion: adding knock-off boing balls, adding hosted AROS to their distro, reselling PPC Macs with MorphOS pre-installed (!), licensing Amiga Forever, (mis)directing users interested in AmigaOS4 to Amiga Inc.
I can't tell if this potential exposure of our preferred family of OSes to non-Amigans is a good thing or not. My inner curmudgeon wishes that these kinds of interlopers would just leave us alone. 
Exactly. Why they could just keep their PC Linux being PC Linux they decided to change name, dedicate a distro to Barry Altman ... and then quite continue where he left off ... by changing name to Amiga Open Linux at one point, integrating AROS and now selling MorphOS systems with promise of PPC port of their Linux. I haven`t seen reactions on AROS EXEC, but on AW.net it looks like more polite version of C=USA
