Well. he's Salesman.. Used cards, Shampoo, vacum cleaners Door to door. Same stuff, different buzzwords.
Pitty though that on computers .. Many potential clients do understand enough of technology that they can see trough this fluff and realize he's having no hard evidence to support these great-sounding arguments.
Even Apple could not sell their All New G5 as 'fastest' in europe. They had to cancel (or face penalties) TV ads cause they coudl not prove their goodie is the best. What chances you's give that this product is even close to those comparably priced Macs
(edit) note.. This ain't Alan's fault alone.. he's just reading sales material feed to him by Mai. IMHO he should realize that not all of it is based on facts and measurable comparision.
