The platform needs to become invisible to the experience. When you are write a letter, have a conversation, watch a movie or play a game -- the computer is helping you to do something. What you are doing should be the focus, not the computer. The computer is a means to an end. The objective: make the user¹s life better. Make doing anything that can be done with a computer easier to do from anywhere, anytime.
or
Increasingly it will be the digital content and the digital activity itself that becomes the only concern. This is a traditional sign that a technology is maturing, as the underlying technology becomes invisible to the user. Digital Living will finally deliver on its promise of Whatever, Whenever, Wherever.
Sounds familiar rather than innovative.