Interesting. Dave Haynie was involved in the PIOS project AFAIR, which was practically pissed off by Amiga users. Now he does the same. History repeats itself? Or he has learned something?
I agree with him though - the name is a power not to be underestimated.
EDIT
Maybe interesting read, even today:
DH -
The goal with the PIOS One is basically to make an A2000 for the late 90s, which is shipping close to the 10th anniversary of the A2000 (it even says "Haynie/Fisher" on the motherboard). No one today can rightly claim they're building "the next Amiga", that's only possible if you buy the Amiga assets, and even then, it's as much for the market to decide. But this system is designed to do what the A2000 did well. My goal on the 2000 was to build a platform system, something that started out basic, but was easy to add to or expand.
Change a few names here and there... And... Wow! What a pity.