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After this announcement and previous ones I still don't quite understand the need for Genesi to continue to invest in MorphOS. First, you have all those other *nix-based OSs at your disposal. Second, you have QNX and maybe you could get VxWorks on Pegasos for the embedded market. I think that would be a lot cheaper and faster than producing your own unknown OS from scratch. Shipping MorphOS with every board is good but I think corporate customers need a much better reason to switch to MorphOS other than it's cool and free--so is Linux for that matter. So I'm curious, where is the big differentiator? Why would a company want MorphOS over the alternatives?