With commericals like this in 1985 it's a wonder they sold any Amigas

[agami]

I feel like Lisa in the 'Mr. Plow' episode of The Simpsons (409).
Lisa: (dazed and bewildered) "Dad, was that your commercial?"
Homer: (confused) "I don't know."

Seriously, WTF?

I lived through the 80's and had an extreme interest in advertising (which incidentally led to me study marketing), this commercial does not represent the prototypical marketing expression of the day.

Looks like the agency's first crack at 'weird'. What's with all the walking and unrelated architecture leading up to the 5 seconds in front of the computer? I know they were trying to build up anticipation but it doesn't work when you conclude with an anti-climax. They should study this one in marketing courses as an example of 'doing it badly'.

[agami]

They are still using the same tactic's today...

http://www.youtube.com/watch?v=mrRHPf0_B3M

You cant compare an advertisement for something that's been around for over 10 years and something that is completely new. And the Amiga 1000 was extremely new.

In 2001 the iPod was marketed with the tag line: 1000 songs in your pocket. 11 years later all you need to see is a bunch of them in different SKU's dancing on screen. If in 2012 (when the linked add was first run) somebody doesn't know what an iPod is and what it does, they are well outside the target demographic.

In 1985 the Amiga 1000 was groundbreaking, it needed to identify its target demographic, and that ad did more harm than good.

That said, I love the Amiga Computer for the Creative Mind series of ads. In the 80's this is exactly how you're supposed to market a device like the Amiga 500.