For the same reason most companies fail. It's not a mystery inside an enigma wrapped in a riddle. It's the same reason Apple almost failed in the mid 90's, it's the same reason the Print industry, Airlines, and Auto industry are in trouble. And it's the same reason A-Eon will eventually fail.
They forget what their raison d'être is, they forget their 'Why'. They focus too much on the How and What, and the bottom line, and fail to adapt to the ever changing landscape.
