I feel like Lisa in the 'Mr. Plow' episode of The Simpsons (409).
Lisa: (dazed and bewildered) "Dad, was that your commercial?"
Homer: (confused) "I don't know."
Seriously, WTF?
I lived through the 80's and had an extreme interest in advertising (which incidentally led to me study marketing), this commercial does not represent the prototypical marketing expression of the day.
Looks like the agency's first crack at 'weird'. What's with all the walking and unrelated architecture leading up to the 5 seconds in front of the computer? I know they were trying to build up anticipation but it doesn't work when you conclude with an anti-climax. They should study this one in marketing courses as an example of 'doing it badly'.
I read in an article that commodore were copying Apple's lisa advert which they showed at the superbowl. It worked for Apple because it was a new idea but that kind of advertising only works once. Apple beat Commodore to it so it didn't work.
