Unfortunately everyone thought there was more money to be made selling cheap PCs than to have your own R&D. 
They were sort of correct, they should have gone x86 without a doubt. What they should have also realised is that there is a great deal of money also to be made with R&D in the x86 world. I still think if C= had done the switch to Amiga x86 and put the new Amiga gfx on a PCI card, C= would be a major player in the computer market, regardless what OS was running on the x86 box as long as there were M$ drivers for the Amiga gfx card. Best of both worlds IMO.
