From the interviews with the guy in charge of Hyperion, it seems that the X1000 is very much a vanity project, that he is hoping to break even on.
That would be Trevor Dickinson, one of the A-eon partners, not Hyperion.
Well, their(Hyperion, Hermans) stand against x86 is well known for years. I guess admitting defeat may be too much for some egos. Maybe ARM, but that is still a distant future (possibility?) for high-performance desktops.