Gamers will simply abandon the Wintel PC and they have been. That is a fairly big chunk of business.
I can see innovation has ground to a halt, ty M$.
MS doesn't really make a huge amount out of selling windows to gamers, the amount is wholly insignificant compared to the money it makes selling it to corporate customers.
I've seen the cost of windows licenses for where I work alone and that's a relatively small company.
Besides, if you want a new PC and don't want windows pre-installed, assert this at the point of sale. Theoretically you are entitled to a discount if you get the basic system without the OS.