@ JKD
Points well-made. I agree with one or two of them :-)
I think that Hyperion are probably using the best strategy they can. A combination of a new product for a limited audience, the product needs to be tested by that limited audience for the product's sake as well as for business reasons. There is little point in doing a massive advertising campaign to target non-Amiga users because other than the OS what else is there to offer currently.
I think the takeup that Hyperion is expecting, eg. limited but steady increase, is realistic with the right amount of optimism. Bear in mind optimism has been a requirement from the start of the OS4 project, given the Amiga's history.
I think once OS4 is released, Eyetech/Hyperion should get it out to techie media reviewers, pushing it from a "this is the new start for Amiga, the first milestone" perspective. Trying to compare the viability of OS4 to other more established operating systems wouldn't go well for OS4, but to say "a better version of this, plus some decent supporting software, is what we want to be showing you in a few years' time", would be a good plan.