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Author Topic: Why CUSA's need to take Pre-Orders?  (Read 9853 times)

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Offline ValisTopic starter

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Why CUSA's need to take Pre-Orders?
« on: April 07, 2011, 05:48:25 PM »
Since there seems to be a lot of CUSA activity here I thought this might be a good place for a some decent discussion.  I've seen recently the C64x has been offered for "pre order" on the Commodore website.  

I'm curious as to why a company that has millions of dollars in advertising revenue alone would need to start pre-ordering months in advance, for June in this case, instead of just waiting until they have their product ready to actually deliver.

Seems curious when they are so obviously tied to a community that is so fraught with a long history of pre-order disasters.  Many of those unintentional, but from honest people that got in over their heads and couldn't deliver what they though they could at the last minute.

Just was wanted to see what CUSA representatives here had to say about the reason for a multi-million dollar company taking money well in advance of having product ready to ship.  

Look forward to the discussion.  Thanks.