If I put aside for the moment, the fact I've been a happy Apple user for the last 5 years I find it fairly hard to find fault with what Apple is doing purely based on the fact the Windows PC still commands more than 90% of market share. Its okay for Apple to protect the 'Apple way' really it is. Any serious business that wants to be successful in any market creates a friendly image and sets standards.
Having said that I still don't see the point of an iPad for the average consumer. A laptop does the same thing and much more and hey you use a mouse as standard. Perhaps I am old fashioned, but I really don't see much of a need for touch-screen technology. I laugh at phone adverts, "you can go on facebook", 'you can log on to youtube', 'you can tweet!' and 'check out google maps'. Yeah brilliant I really need google maps in every day life to find my way around my own town, my tagline on hearing these adverts is: 'hey you can even call people and talk to them!'
I buy things that I 'need', not what I 'want' I suppose this goes against what a lot of people practice in this day and age.