Yep. For as much as they've been trying to convince the Amiga community that this is The Future Of Commodore (while all the time restating that the Amiga community totally isn't their target market, therefore all objections are totally invalid,) all they've really been accomplishing is making people wonder if custom boards are really that overpriced...
('Course, I still think so, but I'll at the very least concede that $800-1000 for custom hardware compares favorably with $800-1000 for utterly vanilla Atom/i7 boards.)