It's not cheap components (at least not with the overheating,) it's poor design. The original release didn't even have the fan pointed anywhere near the board, so it was basically just relying on residual induction from airflow through a completely empty part of the case to move hot air away from the heatsink. I gather they've added another fan, but they also kicked it up to a freakin' i7, as if the Atom wasn't running hot enough...
