Today's "Macs" are just PCs in an Apple branded box. But no one moans about that.
Well, plenty of people moan about that. But those people aside, most people are happy with that because what you pay for is superior build quality coupled with the "total package" of getting an OS that is reasonably well thought out, as well as a lifestyle brand (it's no different than people picking clothes brands etc.)
I have a cheap Acer laptop with pretty much the same specs as my wife's Macbook. It cost 1/3 of the Mac. But it's easy to see why (though perhaps not the *whole* price difference): It's lighter, it doesn't creak and give if you lift it by one edge. It's got all kinds of little touches like a backlit keyboard. Its keyboard isn't falling to pieces after a few months, the battery still holds the charge far better, and so on. If you want "just a PC" without the Apple brand of similar quality, you do actually end up paying pretty much the same as for the Macbook, and there aren't many alternatives around. Attention to detail places Apple product pretty close to the top in terms of PC manufacturers if you are to rank by quality.
If these guys were to product Commodore or Amiga products that were "just a PC" of similar kind of build quality and design, and with a similarly polished OS experience, then a lot fewer people would complain (though some still would, no matter what, as long as there's an x86 in there and it doesn't run AmigaOS or a variation)
Personally I'm not too bothered. If they come up with a sufficiently stylish box with an Amiga logo on it, and it's not too outrageously priced, then perhaps I'll buy one for my next Linux or AROS box. But I'm also under no illusion that these boxes live up to the Amiga legacy.
(The name Commodore brand, on the other hand, I have much fewer qualms about - after all Commodore did sell a lot of mediocre PC's and a lot of people only remember them for that)
