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Author Topic: If Tramiel bought Amiga?  (Read 7071 times)

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Offline pwermonger

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Re: If Tramiel bought Amiga?
« on: September 26, 2011, 01:54:03 PM »
A few things here. Tramiel buying Amiga alone would not have guaranteed anything. Success at Commodore for the early computers was in the vertical integration and Amiga had none of that. Commodore had built that up during the calculator wars so even with a buyout its likely Amiga would have been quickly looking for another buyout by a larger company with more money and capabilities.
 
On the second persons point, Commodore under Tramiel may have been 'for the masses' and targeted to sell lower cost to the consumer, but that did not translate to Commodore not making profit on the 64. They didnt make much profit per unit, but that translated to more units sold and more profit, especially as competitors left the market meaning less competition against the 64. Technology is littered with 'boutique' brands bought out by the sucesfull mass marketers. Alienware's buyout by Dell for instance. Here was a maker of high end, high margin performance PCs bought by one of the low end consumer PC makers who does not make much per unit, but sells boatloads more units than Alienware ever could.
 
No one thing could have made Amiga succeed and I think it would not have done as well had it been purchased by an indavidual than having been purchased by Commodore with its chip manufacturing and, at least in the beginning, other profitable products to help fund R&D.
 

Offline pwermonger

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Re: If Tramiel bought Amiga?
« Reply #1 on: September 27, 2011, 01:06:33 AM »
Quote from: OlafS3;661382
Commodore made a lot of mistakes... they overpaid the topmanagement and underfunded R&D, had no real concept or vision and spoiled money in different markets (f.e. by producing PCs). And they made their final error, the Amiga 600 (which created a lot of losses after they announced the A1200).


Actually, their PCs sold extremely well in Europe (the market in which they also were originally conceived), so not spoiled money at all.

The 600 is another story but that's what happens when you bring in someone with a failed product (PCjr) who then decides that trying the same failed idea (lets try to sell a product with fewer features and capabilities and see how that floats in the market) might work if we just try it enough times.
 

Offline pwermonger

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Re: If Tramiel bought Amiga?
« Reply #2 on: September 27, 2011, 01:12:37 AM »
Quote from: desiv;661472
A better idea would have been, what if someone ELSE stepped forward who also had distribution and marketing...

Say, Tandy or even... (should I say it???)  Microsoft..  (Hey, they've tried hardware several times over the years..)
Maybe IBM?  (Don't laugh, they were just looking into OS/2 in 85..  Would have been an interesting idea and a way for them to get back at Microsoft..)

desiv

Tandy had distribution but no interest really in marketing and once you tapped all the Radio Shack distribution offered, you were strangled by it. Thats what hamstrung the Coco and TRS-80s over time as Atari and Commodore moved into  department store chains, Toys R Us, Kmart, etc while those machines had to stay exclusive in only one chain of stores. Same would have happned to the Amiga that already did to the Tandy offerings already trounced by the 64.

Microsoft would have bought Amiga and shelved it as they saw much more money in Windows on Intel.

IBM would have bought Amiga and fumbled it.
« Last Edit: September 27, 2011, 01:16:18 AM by pwermonger »