Oh, no argument there. The only difference these days is that Apple has a large enough cult of True Believers to make it a sustainable business model. But back in the early to mid-'90s it nearly killed them. Had they priced more affordably, they might have avoided that problem and become more than just "the computer everybody who doesn't want a PC buys."
I dont know if 1 in 20 of all computers is a "true believer"