There are several bugs in the code. Like pointed out by others, you must either move.l #label,reg or lea label,areg to get ptr to label.
Further your CON: string had a bug, it must be:
'CON:0/100/640/100/TesttextWindow',0
not
'CON:0/100/640/100 TesttextWindow',0
Your code printed '\0' char to console. This is not deadly, but causes confusion if you ever use the same method to stdout, and the output is redirected to file. Better learn to avoid it. Linefeeds were missing, too.
Also, your code was lacking all error checking, which I also added. Finally, your libopen LVO was really OldOpenLibrary, that is no longer supported. You must use OpenLibrary (-552).
Here's a working (tested) example:
; simple conwindow example
RETURN_OK         EQU 0
RETURN_FAIL       EQU 20
MODE_OLDFILE      EQU 1005
MODE_NEWFILE      EQU 1006
_LVOOpenLibrary   EQU -552
_LVOCloseLibrary  EQU -414
_LVOOpen          EQU -30
_LVOClose         EQU -36
_LVOWrite         EQU -48
_LVOIoErr         EQU -132
_LVODelay         EQU -198
main:
     moveq   #RETURN_FAIL,d7
     bsr     init
     tst.l   d0               ; worked?
     beq     exit
     lea     testtext1(pc),a0
     bsr     conputstr
     lea     testtext2(pc),a0
     bsr     conputstr
     moveq   #4,d0            ; wait 4 secs
     bsr     sleep
     bsr     cleanup
     moveq   #RETURN_OK,d7    ; all ok
exit:
     move.l  d7,d0
     rts
; in:  void
; out: d0.l success indicator, 0 for error, != 0 for success
init:
     movem.l d2/a6,-(sp)
     move.l  4,sysbase
     move.l  sysbase(pc),a6
     lea     dosname(pc),a1   ; open dos.library
     moveq   #33,d0
     jsr     _LVOOpenLibrary(a6)
     move.l  d0,dosbase
     beq     initerror
     move.l  dosbase(pc),a6   ; open console
     lea     consolename(pc),a0
     move.l  a0,d1
     move.l  #MODE_NEWFILE,d2
     jsr     _LVOOpen(a6)
     move.l  d0,conhandle
     beq     initerror
     moveq   #1,d0            ; success!
     bra     initpop
initerror:
     bsr     cleanup
     moveq   #0,d0            ; error!
initpop:
     movem.l (sp)+,d2/a6
     rts
; in:  void
; out: void
cleanup:
     move.l  a6,-(sp)
     move.l  dosbase(pc),d0   ; dos open?
     beq     nodosbase
     move.l  d0,a6
     move.l  conhandle(pc),d1 ; con handle open?
     beq     noconhandle
     jsr     _LVOClose(a6)
     clr.l   conhandle
noconhandle:
     move.l  sysbase(pc),a6
     move.l  dosbase(pc),a1
     jsr     _LVOCloseLibrary(a6)
     clr.l   dosbase
nodosbase:
     move.l  (sp)+,a6
     rts
; in:  a0.l = null terminating string to output
; out: void
conputstr:
     movem.l d2-d3/a6,-(sp)
     move.l  a0,d2
     moveq   #-1,d3
cps_strlen:
     addq.l  #1,d3
     tst.b   (a0)+
     bne     cps_strlen
     ; d3 str len, excluding terminating null
     move.l  dosbase(pc),a6
     move.l  conhandle(pc),d1
     jsr     _LVOWrite(a6)
     movem.l (sp)+,d2-d3/a6
     rts
; in:  d0.w = number of seconds to sleep
; out: void
sleep:
     move.l  a6,-(sp)
     move.l  dosbase,a6
     move.w  d0,d1
     mulu.w  #50,d1
     jsr     _LVODelay(a6)
     move.l  (sp)+,a6
     rts
dosname:     dc.b 'dos.library',0
consolename: dc.b 'CON:0/100/640/100/TesttextWindow',0
testtext1:   dc.b 'This thing works dude!!!',10,0
testtext2:   dc.b $9b,'4;31;40m'
             dc.b 'underline'
             dc.b $9b,'3;33;40m',$9b,'5;20H'
             dc.b '** Hey Dammit !! **',10,0
             CNOP 0,2
sysbase:     ds.l 1
dosbase:     ds.l 1
conhandle:   ds.l 1