It makes installation a bit nasty because the users have a bootstrap problem.
They don't. A bootstrap problem would be:
1. To flash it you need a bootable system
2. To boot the system you first need to flash it.
Point 1 doesn't apply because you
can flash it in an eprom programmer.
Point 2 doesn't apply because you
can only flash it in an eprom programmer.
If an in place flashing solution was developed then you could still say it needed to be bootstrapped using an eprom programmer, you could make the flashing programmer compatible with a kickstart switcher & boot the computer off the real rom or you could ship it with aros 68k (or even go for a combination of all three).
If the flash becomes corrupt then you'll need to be able to bootstrap it again, shipping copyright roms doesn't gain anything.
There is obviously more of a market for a chip that supports in place flashing compared to one that doesn't. I'm hoping that once people get their hands on it then a modification will be done that allows it, which will then raise the issue. But right now it's a product aimed purely at people who want to be able to burn their own roms, but don't want to wait for an eprom eraser. It's a start.