It uses brute force to crush everything in site but it's not elegant, it's wasteful and it's overkill for most jobs.
That is why they created the Atom. They've even got some smartphone manufacturers to use it.
It'll be interesting seeing how ARM cope with Intel in the long term.
ARM don't make anything, all they do is license the design to others for them to build, they have less influence on the pricing. While Intel can afford to not make a return on their investment for a while.
If they are as quick or quicker than ARM for the same battery life then they will start eating ARM's lunch.