Indeed you're right. I bought mine in Sep 1988 and I had to buy the 520 separately and this was in Europe. Only later in 1989 came the pack era as you say, and was included in the price.
Ok, yes I did buy an a500 batpack in 1989 & I assumed they had always bundled the 520.
But still, I don't think it was them trying to force you to buy rgb monitors.
The a500 was a cost reduced machine, part of that cost reduction was removing the colour from the horribly bad A1000 composite.
The early Atari ST's didn't have a built in modulator either.