What if Atari allowed Jay his dream?

[psxphill]

Right there you proved your point wrong: Apple *DID* make it, and in fact growing very fast today, and may I add: with semi-propriatery technology, very much like the Amiga (most components other than the custom chips were generic).

The only chip the Amiga had that commodore didn't make themselves was the 68000. Nobody else could make an Amiga compatible computer.
 
Apple don't make any chips, their computers are PC's. They can choose between amd or intel, nvidia or ati etc. You can install MacOS on your PC.
 
Even smartphone hardware is starting to homogenise.

[psxphill]

I think Jay would be as famous as Bill Gates, but unlike Bill Gates instead of promising that technology would promise us a better tomorrow,

What Bill got right was that it's easier to take one slice of the pie than two. Apple got their market share by being first and being better & selling to people that had plenty of money. While Microsoft sold software to the people who already had computers, to allow them to do more with what they had.
 
Atari & Commodore tried to use the 8bit computer model in the 16bit market and they never escaped that mentality. With businesses moving to PC's or Mac's and games players moving to consoles, there really wasn't anywhere left for them to sell to.
 
If there ever was a chance then they had blown it by the late 80's. By 1995 it would have been game over as Intel & Microsoft were wiping the floor with them.

[psxphill]

The real question I have, is what processor would Atari have moved to after the 68K?

The Jaguar 2 had a custom RISC processor. If Atari had more money and the market would have supported it then I imagine a computer based on Jaguar 2 would have made some form of sense.
 
Commodore were going to use a licensed HP PA-RISC, because they could make modifications to it.
 
Sony went for a custom embedded MIPS processor, so the idea was actually quite sane.