That is how they hope to make money, but aiming your market at people with a passion for a retro computer means that is an uphill struggle.
I accept that it's cheaper than previous ng amiga boards. When you compare it to the rest of the market, it has a weak price to performance ratio.
The IBM PC only became the defacto standard because of clones.
Pity that too, as it was a pretty lousy standard.
And actually, there were a lot of market factors at play.
For one, the buyers impressions that somehow that platform had some kind of magic (possibly imbued by those three letters I-B-M).
Apple succeeded without clones, then again, in a weird way its become a clone.
And that is the real choice we face, do we accept the defacto standard, or like other alternatives (ie ARM) do we continue to do our own thing.
As we stand no real chance of challenging the current market domination, I'd rather do the latter, as the former would simply be based on boring commodity goods.