This proves that they need a new business model. At launch, Sony was taking a loss on every console sold and attempted to profit on software. I imagine that's still the case - if they're selling heaps of consoles with no software to go with them, they're in trouble. They've been able to curtail this customer behavior with DRM nonsense and legal threats, but now the floodgates are open.
I'm not usually one to unquestioningly espouse the philosophy that the free market is always right, but in this case, it is.
Sony needs to learn how to respond to consumer demand and how to make a profit on hardware. The result would be a win-win.
+1
problem is though sony won't learn, past sony brushes with drm trouble shows that. Neither will any of the other companies. What they will likely do is lock things down even tighter, which won't help.