much of the original st hardware seems to be very pcish, except for the processor. it had an ega style video chip, very simple sound chip and pc style floppies (only the boot block was different iirc)
management at atari was about as bad as at commodore, or the st series might still be around. the 030 added better graphics, processor (of course), and audio dsp. it didnt have much expansion though. that was really the problem with most st series computers. you could add tons of stuff to almost any amiga but the st's were all kludges.