Hi Boz
If you read the whole Press Release you will find out that the winning artist can skip the free software if they want and just get $200 via Paypal. The going rate for a broadcast quality animated logo from a well established video production firm is $400-500 so I think we are offering a far price @ $200 for an entry level web logo. If you have further suggestions please let us know. We welcome further feedback.
Best regards
Bill Panagouleas
DiscreetFX
Founder/CEO
bill@discreetfx.com
www.discreetfx.com