Hi,
I hated Apple, Macs, and anything made by Steve Jobs, his computers really where not the tech magic that everybody says it was. Compared to Amiga the original MAC ...
Compared to the Amiga the original Mac was out two years earlier had a decent word-processor and was more expensive. Steve Jobs wanted it to retail for $500. If he´d succeeded at that, Macintosh might have been an instant hit - despite of its lack of multitasking, color, RAM, and cursor keys. There wouldn´t have been a Superbowl commercial however.
As for the magic - Steves concept of magic was to limit the experience to the functionality of the complete package, while some of us love to look at the individual parts. While his favourite look was black and white images, some of us loved to use all colors of the rainbow and while he wanted the computer to be a useful part of our lives, some of us just wanted to play really good games - it is a matter of preference (and money of course).
At any rate: Steve had a clear vision what computing for the (wealthy an well educated) masses could mean. He knew what the Bosendorfer Piano in computing would look like and he always said how the computer should be more like a phone. So in retrospect it comes to no surprise that one of the greatest successes of Apple is the iPhone.
